Back in January, during the lead up to the much anticipated Bromyard Speed Festival 2017, Jeremy Holden, owner of Holden Vintage & Classic, drove to two internationally recognised festivals to promote the historic small-town motoring event.
He set off in his Peugeot 205 runaround, equipped with two snow tires and a couple of Bromyard Speed Festival banners, and headed to both the Monte Carlo Historic Rally and International Hot Air Balloon Festival in Chateau-d’Oex, Switzerland.
[BROMYARD SPEED FESTIVAL 2nd APRIL 2017]
The Monte Carlo Rally began all the way back in 1911 and is organised annually by the Automobile Club de Monaco. There were over 320 stunning classic cars from around the world present, and following the rally, Jeremy was able to spend some time at the Harbour with his Bromyard Speed Festival banners alongside drivers, navigators and support crew all enjoying the celebratory atmosphere. Given that this is a hot spot for not only this historic rally but events such as Formula 1, maximum attention was gained.
[FREE FOR SPECTATORS : PARKING £5 PER VEHICLE]
The other event that saw the promotion of Bromyard Speed Festival this year was the International Hot Air Balloon in the Alpine valley of Chateau-d’Oex, Switzerland. Dating back to 1979, this fun filled festival attracts hundreds of spectacular balloons from over 20 different countries each year. Thanks to a last minute detour, Jeremy was able to fly the Bromyard banner high in the sky for the entire town below to see.
It really is remarkable to think that such a small market town could receive so much attention from an international motoring audience.
No public funds were harmed in the pursuit of publicity.